Red Star Bicycles is a locally owned bike shop located near Fair Park and Deep Ellum in Dallas, positioned directly along a heavily used bike trail. The goal of this redesign was to update Red Star Bicycles’ visual identity, which felt outdated and did not clearly reflect the brand’s function, location, or audience. The new identity aims to be bold, legible, and rooted in the gritty, industrial character of its surroundings while remaining functional for cyclists in motion.